I’m finally getting around to posting some stuff from last semester. This was my Personal Identity assignment for Design Principles and Strategies. I came up with a logo design, which incorporates the A and W in my initials. After that, I had a little fun.
Here is the entire identity package, which includes the logo, variations on the logo, business cards, and letterhead.
Posted by Aaron in Print
Tags: Class Assignments, Design Principles and Strategies, Spring 2010
For this assignment, we were to create an identity for a company or line of products. After searching for products, I finally settled on pasta.
Looking at the pasta at the supermarket, a few stood out a bit, particularly Via Roma. My goal was for my design to stand apart when seen among the others on the shelf. To do this, I went for a fun but elegant design.
I chose Ronzoni because it has a particularly generic design. At the store, it was right next to Barilla, and I didn’t even notice it. I designed the entire box of linguine.
I expanded the brand out to sauces as well:
And finally, the linguine box fully assembled:
I feel that this design is pretty unique, and draws your attention from other similar brands.
Posted by Aaron in Print
Tags: Class Assignments, Design Principles and Strategies, Spring 2010
First post in a long while! Anyway this is the 4th assignment for my Interactive Multimedia class: a random haiku generator! I added a beatnik and a dude playing the bass, but I never got the sound working… I’ll probably add that eventually!
Click here for random 5/7/5 action!!
Posted by Aaron in Web/Interactive Design
Tags: Class Assignments, Interactive Multimedia, Spring 2010
Here is the final draft for the GrassRoots Lawn & Garden Care website. (Assignment 6) A few changes but nothing too drastic.
Posted by Aaron in Web/Interactive Design
For Assignment 6, we had to design a web site for some kind of product or service. I chose a lawn care service. Feedback was mostly positive, but I have a few more tweaks.
Posted by Aaron in Works-in-progress
For assignment 5, we were supposed to create an instructional booklet on a topic that does not usually require instruction. So of course, I chose “How to Enjoy Beer.”
My original concept was “How to Survive a Zombie Attack.” Eventually, however, I decided that the topic had been done to death, and much better than I could ever. I am not a huge expert on Zombie movies, and they say write what you know, so of course I chose to write about beer!
I think the design turned out better than my original Zombie booklet design, also.
Posted by Aaron in Print
Well, I still have a lot of work to do on assignment 4, but I think it’s close. It was very challenging as I anticipated it would, and it was a bit of a struggle. I have three weeks for revisions, so I am going to put that assignment aside for a week and begin work on the next one.
We are supposed to produce an instructional pamphlet on any topic we choose. So I am going to write instructions on how to kill a Zombie! I think this can be a really fun assignment!
Posted by Aaron in Works-in-progress
** Updated April 8, 2009, 1:23 a.m.** Ok, I did a little more work on it and came up with this:
** Original post:
Working on a different logo. I have changed the name of the event and a drastic design of the logo. I am thinking this would make a pretty nice tattoo but not a good logo for a 5K run! Also, I need to fix that footprint so it looks more like a sneaker and less like a boot, and to integrate the puzzle piece into the tread better.
Posted by Aaron in Works-in-progress
Well, I turned in assignment four. Got a lot of positive feedback but definitely much still to do. I’ve already posted the logo design, but I think I will wait to post the rest until I have had a chance to work on it a little bit. I am hoping to have an intermediate draft before the final draft is due on the 11th.
Anyway, off to New York!!
Posted by Aaron in Works-in-progress
Here is the rough draft version of the logo design for Assignment 4. The ragged edge on the puzzle piece may still need a little work.
Posted by Aaron in Works-in-progress