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Personal Identity

Aaron Weidele — Wed, 15 Sep 2010 02:11:04 +0000

I’m finally getting around to posting some stuff from last semester. This was my Personal Identity assignment for Design Principles and Strategies. I came up with a logo design, which incorporates the A and W in my initials. After that, I had a little fun.

Here is the entire identity package, which includes the logo, variations on the logo, business cards, and letterhead.

Branding Assignment – Ronzoni Pasta

Aaron Weidele — Wed, 31 Mar 2010 03:55:38 +0000

For this assignment, we were to create an identity for a company or line of products. After searching for products, I finally settled on pasta.

Looking at the pasta at the supermarket, a few stood out a bit, particularly Via Roma. My goal was for my design to stand apart when seen among the others on the shelf. To do this, I went for a fun but elegant design.

I chose Ronzoni because it has a particularly generic design. At the store, it was right next to Barilla, and I didn’t even notice it. I designed the entire box of linguine.

I expanded the brand out to sauces as well:

And finally, the linguine box fully assembled:

I feel that this design is pretty unique, and draws your attention from other similar brands.

NMC Poster Presentation

Aaron Weidele — Tue, 26 May 2009 18:33:54 +0000

Poster presentation design for the New Media Consortium conference in Monterrey Bay, CA in June.

Click here to download PDF.

Assignment 5

Aaron Weidele — Sat, 25 Apr 2009 11:34:35 +0000

For assignment 5, we were supposed to create an instructional booklet on a topic that does not usually require instruction. So of course, I chose “How to Enjoy Beer.”

Click to download PDF.

My original concept was “How to Survive a Zombie Attack.” Eventually, however, I decided that the topic had been done to death, and much better than I could ever. I am not a huge expert on Zombie movies, and they say write what you know, so of course I chose to write about beer!

I think the design turned out better than my original Zombie booklet design, also.

Spring 2009 – Assignment 3

Aaron Weidele — Sun, 29 Mar 2009 13:53:05 +0000

For our third assignment in Words & Images, we had to create an ad for the Maryland Zoo.

Click here to download PDF.

Spring 2009 – Assignment 2

Aaron Weidele — Sun, 29 Mar 2009 13:49:08 +0000

For Assignment 2 in Words & Images, we had to design a sales sheet for a Home Depot house brand shower head and make it sound awesome.

Click here to download PDF.

Spring 2009: Assignment 1

Aaron Weidele — Sat, 28 Mar 2009 04:22:45 +0000

For Assignment 1 in Words & Images, we had to interview someone, write a profile and create a two-page spread to appear in one of three possible publications. I chose Saveur and interviewed my dad about his trip to Sicily, and a new dish he discovered there.

Click Here to Download PDF