14
2010
Personal Identity
I’m finally getting around to posting some stuff from last semester. This was my Personal Identity assignment for Design Principles and Strategies. I came up with a logo design, which incorporates the A and W in my initials. After that, I had a little fun.
Here is the entire identity package, which includes the logo, variations on the logo, business cards, and letterhead.
Posted by Aaron in Print
Tags: Class Assignments, Design Principles and Strategies, Spring 2010
30
2010
Branding Assignment – Ronzoni Pasta
For this assignment, we were to create an identity for a company or line of products. After searching for products, I finally settled on pasta.
Looking at the pasta at the supermarket, a few stood out a bit, particularly Via Roma. My goal was for my design to stand apart when seen among the others on the shelf. To do this, I went for a fun but elegant design.
I chose Ronzoni because it has a particularly generic design. At the store, it was right next to Barilla, and I didn’t even notice it. I designed the entire box of linguine.
I expanded the brand out to sauces as well:
And finally, the linguine box fully assembled:
I feel that this design is pretty unique, and draws your attention from other similar brands.
Posted by Aaron in Print
Tags: Class Assignments, Design Principles and Strategies, Spring 2010
26
2009
NMC Poster Presentation
Poster presentation design for the New Media Consortium conference in Monterrey Bay, CA in June.
Posted by Aaron in Print
Tags: Work projects
25
2009
Assignment 5
For assignment 5, we were supposed to create an instructional booklet on a topic that does not usually require instruction. So of course, I chose “How to Enjoy Beer.”
My original concept was “How to Survive a Zombie Attack.” Eventually, however, I decided that the topic had been done to death, and much better than I could ever. I am not a huge expert on Zombie movies, and they say write what you know, so of course I chose to write about beer! 
I think the design turned out better than my original Zombie booklet design, also.
Posted by Aaron in Print
29
2009
Spring 2009 – Assignment 3
For our third assignment in Words & Images, we had to create an ad for the Maryland Zoo.
Posted by Aaron in Print
29
2009
Spring 2009 – Assignment 2
For Assignment 2 in Words & Images, we had to design a sales sheet for a Home Depot house brand shower head and make it sound awesome.
Posted by Aaron in Print
28
2009
Spring 2009: Assignment 1
For Assignment 1 in Words & Images, we had to interview someone, write a profile and create a two-page spread to appear in one of three possible publications. I chose Saveur and interviewed my dad about his trip to Sicily, and a new dish he discovered there.
Posted by Aaron in Print