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Sep
14
2010

Personal Identity

I’m finally getting around to posting some stuff from last semester. This was my Personal Identity assignment for Design Principles and Strategies. I came up with a logo design, which incorporates the A and W in my initials. After that, I had a little fun.

Here is the entire identity package, which includes the logo, variations on the logo, business cards, and letterhead.

Posted by Aaron in Print

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Mar
30
2010

Branding Assignment – Ronzoni Pasta

For this assignment, we were to create an identity for a company or line of products. After searching for products, I finally settled on pasta.

Looking at the pasta at the supermarket, a few stood out a bit, particularly Via Roma. My goal was for my design to stand apart when seen among the others on the shelf. To do this, I went for a fun but elegant design.

I chose Ronzoni because it has a particularly generic design. At the store, it was right next to Barilla, and I didn’t even notice it. I designed the entire box of linguine.

I expanded the brand out to sauces as well:

And finally, the linguine box fully assembled:

I feel that this design is pretty unique, and draws your attention from other similar brands.

Posted by Aaron in Print

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